Target Open House
The smart home of the future
Produced @Local Projects
Role: UI Motion Direction
Year: 2016
Target Open House located in San Francisco is a 3,600 square-foot museum like retail space dedicated to various Internet of Things. It is a physicalized vision of what the home of the future might look like where visitors view exhibits programmed to their specific habits, and see how connected devices might fit into their own personal lifestyle.
Since opening, Open House has welcomed a steady stream of visitors, and hosts events that cultivate the future of smart devices.
Since opening, Open House has welcomed a steady stream of visitors, and hosts events that cultivate the future of smart devices.
Interactive Kiosks
A team of designers and Target’s in-house programmers worked together to produce interactive kiosks that were placed adjacent to featured smart home devices. A content management system was developed for seamless rotation of products, while maintaining the integrity of design guidelines.
Attract Loops
Group Sequencing
UI Animation
Press & Awards
“Inside Target's Trippy 'Open House' Smart Home Demo”
PC Magazine
“Touring Target’s Open House for Smart Home Tech”
CNet