EY: INNOVATION REALIZED
Frontiering Augmented Reality
Produced @Local Projects
Role: Motion/Design Direction
Launch: 2017
Collaborating closely with Microsoft, the team developed content and experiences for their next-generation augmented reality headset, the HoloLens. Using cutting-edge holographic technology developed over the last decade, the HoloLens overlays digital content onto physical spaces within the wearer’s field of vision.
We crafted a unique augmented-reality experience to showcase EY’s client success stories. The company's approach to innovation came alive for customers and EY executives alike through visual narratives that combined unique spatial design with a holographic storytelling.
We crafted a unique augmented-reality experience to showcase EY’s client success stories. The company's approach to innovation came alive for customers and EY executives alike through visual narratives that combined unique spatial design with a holographic storytelling.
Research & Development
Five original sculptures were designed in Cinema 4D and then 3D printed representing each EY case studies. These sculptures functioned as anchors between real and virtual space, showcasing live-tracked visual effects in accordance with audio narrative. By combining visitors’ gaze data with a virtual map of the exhibit space, we were able to trigger different effects based on where a user is looking. We developed a custom reactive lighting system to dynamically illuminate each sculpture when a user first looks at it.In addition to knowing where a user is looking, our system also knows exactly where users are in physical space. We used this information to trigger the augmented reality video narrative when users step within a few feet of a sculpture. For visitors, navigating and trigger content is as simple as walking around — no complex interfaces or gestures are needed.
