IBM Watson Experience Center

Introducing AI for the enterprise


Produced @Local Projects
Role: Motion&Design Direction
Year: 2016-2019
IBM Watson Experience Centers blend storytelling with design, data and expert-guided interaction presenting examples of artificial intelligence and demonstrating how Watson makes decisions and what we are doing with it today – the power of Watson presented with a human perspective.

Designers, engineers and data scientists conduct visitor research and design workshops that focus on at-scale interaction, data visualizations and user flows – iteratively experimenting with 300° immersive prototypes. Design and gesture-based interaction combine to create intuitive and reasoned experiences with Watson.




Immersion Room

At three headquarters located in Cambridge, New York, and San Francisco, IBM hosts executive visitors to experience 300° immersive spaces where guests are brought in to engage with experience leaders in presentations around the future of IBM Watson technology.




Research and Development

Blending storytelling with design, data, and expert-guided interaction, every use-case starts with a deep-dive workshop that leverages skills from the product teams, creative and interaction designers and spatial engineers. Working closely with Los Angeles-based studio Oblong Industries and their Wand technology, the team iteratively refined the story, interactions, end-to-end prototypes, and spatial engineering to create the applications. Using gesture-based interaction and in-depth data visualizations, we demo how AI systems make decisions and what we are doing with it today.





Watson In The Wild

The Watson in the Wild experience is built to utilize the same interactive Wand technology to show the world how Watson is already hard at work implementing machine learning techniques to help businesses in different sectors including finance, security, energy, and arts. The large LED screens(spanning roughly 30 feet) work with the AI data station to demonstrate IBM Watson’s portolio in the real world.





© PlainSight Creative 2023
© PlainSight Creative 2023