Manchester United Experience Centers
A homage to true sports fans
Produced @Local Projects
Role: Motion Direction
Year: 2020
Manchester United experience center's Gaming Bays are set for install at the end of 2020 across multiple locations in China, tailored to provide over 107 million followers fanbase interactive attractions and exhibitions of their rich history and excitement of the club.
By combining physical experience with digital interaction, the centers offer a new and innovative way to entertain, educate, and inspire the next generation of soccer fans.
By combining physical experience with digital interaction, the centers offer a new and innovative way to entertain, educate, and inspire the next generation of soccer fans.
Research & Development
An interactive, surround-projected, and immersive booth game experience required extensive spacial and technical research as well as UX paradigm. Combined with live motion tracking data, the game mechanics were vigorously tested and iterated.
Once the full-sized prototype space was built for testing, visualizations for each game level and UI components were integrated into Unity to build out an initial system architecture.
Research & Development
An interactive, surround-projected, and immersive booth game experience required extensive spacial and technical research as well as UX paradigm. Combined with live motion tracking data, the game mechanics were vigorously tested and iterated.Once the full-sized prototype space was built for testing, visualizations for each game level and UI components were integrated into Unity to build out an initial system architecture.
Press & Awards
“Manchester United to Open Three ‘Experience Centers’ in China by End of 2020”
CNBC